Thursday, November 28, 2019

An inspector calls is a play by JB Priestley Essay Example

An inspector calls is a play by JB Priestley Essay Example An inspector calls is a play by JB Priestley Essay An inspector calls is a play by JB Priestley Essay Essay Topic: Literature An inspector calls is a play by JB Priestley. It is set in 1912 but was written in 1945, just months after the end of World War II. It was no coincidence however, that Priestley chose to write the play at this time, it was indeed his deliberate action to publish it at such a vulnerable time. England was currently undergoing a period of great social and political change. And as many people had been affected by the war and the nation in need of drastic renovation, most people were leaning towards the introduction of a more socialist government in hope that it would draw a finer line between the extremely wealthy and the poor. However, much of the middle and upper classes still remained faithful to the ideals of capitalism, whereas Priestley, himself coming from a modest background, also favoured the ideals of socialism, many of which are presented in the play. Priestleys political views had also been very much influenced by major incidents that had occurred throughout his life. Born in 1894, he would have himself been a witness to both world wars, which would have had a great impact on his social outlook. The depression of the 1930s would also have changed his views or shed new light on how he believed society should operate. After the Wall Street crash in 1929, millions of Americans were in desperate need of financial help from the government. However, the current government, under Herbert Hoover, disapproved of such involvement in its citizens lives. His capitalist ideal of rugged individualism encouraged the belief of every man for himself. Of course this had worked fine throughout the boom of the 1920s where people did not necessitate government aid, but now as people were starving and being evicted from their homes, rugged individualism was doomed for failure. However, when FDR Roosevelt was elected in 1929, major improvements were made within the space of a year. FDR believed in having a closer relationship with his people, he believed in everybody having more of a collective responsibility. Billions of dollars were spent on setting up major projects including numerous agencies which each dealt with separate areas of unemployment. These attempts to resuscitate America worked, unemployment fell steadily down and America gradually returned to more or less how it had been in the early 1920s. Having lived through such times would have caused Priestley to take mental note of such significant events, the depression would only have strengthened his belief in socialism and collective responsibility. The play therefore, was written primarily as a vehicle for Priestleys social comment, and as the election of 1945 was steadily approaching, he chose to publish it at this time in an attempt to influence peoples ideas. The novel was written in the form of a play in order to convey this political message to the desired audience. During the period that the play was written, the theatre was mostly frequented by the upper and middle classes, and so this would seemingly be the most direct way of putting such a message across. However, Priestley had to be very careful about how he went about this. If the audience realised that they were in fact being lectured, the play would not prove to be very popular and become unsuccessful in achieving its objective. Priestley therefore disguised his message in the form of a play about a middle class man and his family. The curtain opens on the dining room of a fairly large suburban house. This setting is constant throughout and is only altered in terms of light. The family is celebrating Sheilas engagement to Gerald, Mr Birlings daughter and business competitor. The lighting at first is soft and pink, and the furniture both cosy and typical of the period. This familiar atmosphere would instantly put the audience at ease with what they are seeing, it would have been a familiar scene with which most of the audience could relate and feel comfortable with. Priestley used this technique specifically as a way of putting the audiences guard down, in order for them to fully absorb the social message that arises later in the play. In other words, the audience is now more susceptible to Priestleys message. The first character we are presented with is Mr Birling, we are told in the opening stage directions that he is a rather portentous man, and indeed his speeches would seem to reflect that. He states very briefly how glad he is about the engagement and then moves on to a speech about how Sheila and Gerald are marrying at a time of steadily increasing prosperity. We soon begin to realise that Mr Birling is a very opinionated man, but also begin to wonder how worthwhile his opinions actually are: Youll hear some people say wars inevitable, and to that I say fiddlesticks! The Germans dont want war. Nobody wants war His speeches give us an impression of a pompous, dogmatic man who only seems to value his own opinion: The titanic she sails next week forty six thousand eight hundred tons -New York in five days and every luxury and unsinkable, absolutely unsinkable. Of course these quotes would be very ironic for the audience as they all know that both the sinking of the titanic and war did in fact occur; this is known as dramatic irony. Other statements also seem to suggest that Mr Birling simply sees the marriage as a way of becoming socially mobile: Your father and I have been business rivals for some time now though Crofts Limited are both older and bigger than Birling and Company and now youve brought us together, and perhaps we may look forward to the time when Crofts and Birlings are no longer competing, but working together, for lower costs and igher prices. Not only do Birlings speeches make us realise how arrogant and futile his opinions are, but they also reveal that he is in fact a staunch capitalist; he does try to justify his opinions but also entirely neglects the fact that not everybody has equal opportunities in life. He ignores the fact that not everybody can work hard to achieve to success, as not everybody has the privilege of an education or even a job to work hard in: Youd think that everybody had to look after everybody, as if we were all mixed up together like bees in a hive community and all that nonsense. Priestley uses an interesting device in this quote, he actually paradoxes himself as a way of challenging the middle class values; the way some of these cranks talk these days He also mentions other authors prior to himself who had very similar values to him: We cant let these Bernard Shaws and HG Wellses do all the talking. We hard- headed practical businessmen must say something sometime. At this point, conveniently in the middle of one of Birlings capitalist speeches, an inspector intrudes on the evenings celebrations. The lights become harder and brighter at his entrance, as a way of signifying a powerful presence. However, this could also be criticised for making the audience feel uncomfortable with the inspectors presence, possibly making them more resistant or reluctant to accept his message. The inspector in the play is a powerful, or rather omniscient figure who is used as a vehicle to promote the authorial viewpoint. And although most of the audience will at present not be aware that they are in fact being openly criticised or challenged, some may have picked it up when Mr Birling, an obvious representation of the upper classes, was being ridiculed in his speeches. The Inspector arrives at the scene concerning the suicide of a young girl called Eva Smith; who died earlier that evening after drinking a large dose of strong disinfectant in an act of suicide. And although Mr Birling is reluctant to answer questions on such an occasion, the inspectors persistence and immunity to Birlings hints of his friendship to Chief Colonel Roberts force him to undergo an interview with the inspector. After questioning, it is revealed that Mr Birling did in fact know Eva Smith, she had been a worker at his factory before he fired her two years ago. When Birling is asked why, he admits that she was a good worker, but he was forced to sack her because she had had the audacity to ask for higher wages. He is at this point confronted by his own son, Eric, who thinks that his father was wrong for sacking Eva Smith simply because she had more charisma than the others; Why shouldnt she try for higher wages? We try for the highest possible prices You said yourself she was a good worker. What Priestley was trying to convey here, was his belief that the younger generation offered more optimism to the ideas of socialism, and that social views in society were beginning to change. This is further reinforced when we meet Sheila, Mr Birlings daughter. Mr Birling however, continues to completely deny any responsibility on Eva Smiths suicide, stating that he had sacked her nearly two years ago, and that he could therefore have nothing to do with the suicide whatsoever. The inspector however, seems to disagree: What happened to her then may have determined what happened to her afterwards, and what happened to her afterwards may have driven her to suicide. A chain of events. At this point Sheila enters, completely oblivious to the inspectors arrival. When told of her fathers actions however, she agrees with Eric and the inspector, and seems to sympathise greatly with the death of the poor girl: But these girls arent cheap labour, theyre people. Sheila gives the impression of a caring, compassionate young girl, but in retrospective irony, the audience will soon realise how improper her words are. After some persuasion from the inspector, Mr Birling allows his daughter to be questioned. The inspector had previously mentioned that after having been fired from Birling and Co. Eva Smith was out of work for two months, and having no parents or home to go back to, she lived in lodgings with the little money she had saved from working at the factory. It so happened however that she had a wonderful stroke of luck and found a job at Milwards, a popular and somewhat prestigious fashion store of the time. However, after about a couple of months, just as she felt that she was settling down nicely, they told her she had to go. It was admitted that it had nothing to do with how Eva was working, but that a customer had made a complaint and so she would have to leave. Upon hearing this Sheila becomes uneasy and asks what the girl looked like, the inspector moves nearer towards a light and shows her a photograph of Eva, at which Sheila gives a little cry and rushes out of the room. When later Sheila is confronted with her actions, amidst repentant pleas she admits that she complained to the manager of Milwards because she had been jealous of Eva: The dress suited her, she was the right type for it. She was a very pretty girl too and that didnt make it any better. When I tried the thing on I knew it was ll wrong, I caught sight of this girl smiling at Miss Francis as if to say, doesnt she look awful and I was absolutely furious. While Priestley still thought that the younger generation provided greater hope for the ideas of socialism, this shows how he felt anyone could fall victim to hypocrisy, and how it would be very easy, however sorry afterwards, for anyone born into such wealth to succumb to the uncontrollable flaws of human nature. The play at this point seems to be that of a straightforward, detective thriller. As each of the characters involvement with Eva Smith is eventually revealed, the structure of the play seems to evolve into one of a whodunit, as each person unravels a piece of Eva Smiths history. The next person to be confronted is Gerald Croft. When it is announced that Eva Smith later changed her name to Daisy Renton he is startled and it becomes quite obvious that he has heard that name before, however he remains silent while the inspector leaves the room. Sheila senses however that something is wrong and forces Gerald into confession. He, or rather Sheila, who unravels the situation herself, reveals that he was in fact having an affair with Daisy for almost six months. Gerald tries to persuade Sheila into keeping this information from the inspector, but in something of a fit of hysteria she points out that he already knows. The omniscient inspector, even through detailed questioning, has not actually discovered anything that he didnt already know. In fact he never actually directly accuses anyone, but somehow, in a somewhat intimidating manner and a disconcerting habit of looking hard at the person he addresses, he is driving them all into confession: Why you fool he knows. Of course he knows. And I hate to think how much he knows that we dont know yet. Youll see. Youll see. Gerald eventually admits his Affair with Daisy, but claims that his initial intentions were good. He explains that after having met her in a bar and discovering that she had no place to live, he offered her some money and temporary stay in an empty friends house. When the inspector asks him if she eventually became his mistress however, he admits: Yes. I suppose it was inevitable. She was young, pretty and warm-hearted and intensely grateful. The act ends when Gerald confesses his affair with Eva Smith to Sheila. Priestley does this deliberately to heighten the audiences suspense with this use of climaxes, always ensuring that they are left with a cliff-hanger at the end of each act. The audiences interest is sustained not only by the progressive revelation of each persons involvement with the suicide, but also the desire to find out who, primarily, was responsible for Eva Smiths death. After Geralds confession, the inspector turns to Mrs Birling. At first she too is extremely reluctant to answer any questions, and also denies recognising the photograph of Eva Smith. But the inspector, in his omniscience, makes Mrs Birling realise that there is no use in denying recognition. The inspector makes her admit that she did in fact know this girl, and that she had refused her help two weeks ago when she had pleaded to her. (She was at the time chair of the Brumley womens charity organisation. ) When asked why, Mrs Birling calmly and unemotionally claims that she did not believe the girls story, and that she also was instantly prejudiced against her as she had enough impudence to give herself the name Birling. It is also revealed that Daisy Renton was in fact pregnant, and even though Mrs Birling was perfectly aware of this, not only did she refuse her help, but she also saw to it that others refused it too. Furthermore she recounts that she couldnt believe the girls story because Daisy had mentioned refusing money from the father of the child as it was stolen, and admittingly, Mrs Birling states that she found this very hard to believe: As if a girl of that sort would refuse money. This comment would seem to insinuate that the working classes have no morals, and would jump at any opportunity, however drastic, for money. However harsh her actions may have been though, Mrs Birling continues to vehemently deny any responsibility for Daisy Rentons death. She has no trouble however, in shifting the blame onto her own husband: And remember before you start accusing me of anything again that it wasnt I who turned her out of her employment, which probably began it all. The inspector then asks Mrs Birling whom she really believes the chief culprit is in the whole ordeal. First, she mentions the girl herself, but when asked to specify, she claims that if Daisys story was true, and the father truly was an immature drunk, then he should be the one to accept the entire blame. Not only does she say that she believes he is the chief culprit, but also makes sure to mention him having to be dealt with very severely. And despite pleas from Sheila for her mother to stop, Mrs Birling says this quite calmly, perfectly unaware that this person is of course, her own son: Mother I begged and begged you to stop But surely I mean its ridiculous I dont believe it, I wont believe it. The curtain opens with Eric entering the room as the others simply stare at him. He seems genuinely distressed and his attitude to the accusations would seem to resemble Sheilas. Erics confession turns out to be the most shocking, as not only do we find out that he is the father of the child, but also that he is a heavy drinker and that he had to even resort to stealing money from his own father. He claims to have met Eva at a bar, where he started talking to her and then they both ended up drunk by the time they had to leave. He remembers little after that, but recounts meeting her again a fortnight later. Once again he drank, but moderately, and so this time remembers going back to her house and making love. After finding out that Daisy was pregnant however, Eric offered to marry her, but she refused, saying that he was speaking out of duty, not of love. Eric however, still felt inclined to give her money until she found a job, and insisted that she accept fifty pounds: And where did you get fifty pounds from? I got it from the office You mean you stole the money? It is at this point that the play reveals its second form that of a morality play. The inspectors final speech claims that while Arthur Birling may have started the whole ordeal, each and everybody in that room was responsible for Eva Smiths suicide. And while it is too late to save Eva, as he claims: There are millions and millions of Eva Smiths and John Smiths still left with us, with their lives, hopes and fears, their suffering and chance, all intertwined with our lives And I tell you that the time will come soon when, if men will ot learn that lesson, then they will be taught it in fire and blood and anguish. Priestleys last comment here would seem to be a reference to world war one, which occurred two years after the play was set. It is important to remember that while these are just characters in a fictional play, Priestley intended each one of them to represent a microcosm of society. Mr Birling is the rather selfish middle class businessman, but who is also seen as quite a laughable or pathetic figure whose opinions are not taken seriously by the audience. Mrs Birling represents the emotionally cold upper class woman who doesnt show the slightest bit of remorse for having turned away a pregnant woman for help, apart from when of-course she discovers shes had a part to play in the death of her own grand-son. Gerald is the young, carefree, well-off businessman who is primarily concerned with his having a good time. And finally, Eric and Sheila both represent the rather hypocritical but altogether more compassionate younger generation. Indeed, when it is eventually discovered that the inspector was not actually an inspector at all, and that no girl had actually committed suicide that day, Sheila and Eric are the only two who still show remorse for their actions: Everything we said had happened really had happened. If it didnt end tragically then thats lucky for us. But it might have done whoever that inspector was, it was anything but a joke. You began to learn something. And now youve stopped. Youre ready to go in the same old way. While Eric and Sheila are still aware of the consequences their actions may have led to, the rest of the family breathe a sigh of relief and talk rather amusedly about the supposed hoax. However, the play ends in a rather unpredictable fashion. Just as Mr Birling is laughing at Eric and Sheila for not being able to take a joke, the phone rings sharply, he answers it, and then turns round in a panic-stricken fashion at the others: That was the police. A girl has just died on her way to the infirmary after swallowing some disinfectant. And a police inspector is coming round to ask some questions As they stare guiltily and dumbfounded, the curtain falls By closing the play in such a way, Priestley has turned the ending itself into a dramatic device. The audience will now leave the theatre wondering what the ending actually meant. Was the inspector a realistic, straightforward police inspector? Was he a hoaxer? Or did he, in his omniscience, represent something supernatural? All these questions are deliberately left unanswered by Priestly so that the audience will leave thinking about the play, and then hopefully, about the message it conveyed.

Sunday, November 24, 2019

Professional Practice With Children Families And Carers Social Work Essay Essay Example

Professional Practice With Children Families And Carers Social Work Essay Essay Example Professional Practice With Children Families And Carers Social Work Essay Essay Professional Practice With Children Families And Carers Social Work Essay Essay As a consequence of the 2011 public violences seen in the United Kingdom, Louise Casey ( 2012 ) was commissioned by the alliance authorities to compose a study entitled Listening to Troubled Families . This essay will review the study and see if authorities asceticism steps could impact in societal attention proviso and results for service users. It will discourse the narration of one household identified in the study whom require intercession and support in order to safeguard their kids ( Casey 2012 ) . It will give an lineation of the development and impact of statute law and policy counsel on societal work pattern for kids, households and carers. Furthermore it will see academic research and theories that inform societal work pattern when working with such households ; for case ; ecological theories, appraisal, life span theoretical accounts of development, professional power and fond regard theory. This essay will besides discourse the accomplishments necessary for modern-day so cietal work practicians to prosecute efficaciously with kids and households. It will reason that inter-professional, anti-oppressive, multi-professional and brooding pattern is paramount to successful results for households who require support from services. The term troubled households was foremost used by David Cameron ( Cameron, 2011 ) , and subsequently defined by the Department for Communities and Local Government ( DCLG ) as families holding serious jobs and helter-skelter personal histories. Cameron ( 2012 ) intends to guarantee those identified in the study as troubled 120,000 households, turn their lives around . These households are characterised as ; holding no grownup in employment, kids who do non go to school and household members partaking in anti-social behavior and condemnable activities. By cut downing costs and bettering results, the consequences based funding strategy purposes to alter service bringing for households ( Cameron, 2011 ) . Welshman ( 2012 ) , states that this policy docket is the latest Reconstruction of the underclass argument. Giddens ( 1973, cited in Haralambos and Holborn, 2002 ) claims that Britain has an lower class of people who are disadvantaged on the labor market because they lack makings an d accomplishments, and may confront favoritism, bias and marginalization in society. The New Labour Government ( 1997-2010 ) linked disorderly behaviour to job households and focussed on single lacks instead than an recognition of structural restraints, for case ; the effects of poorness on household relationships and parenting ( Hill and Wright, 2003 ; Gillies, 2005, in Parr, 2009 ) . New Labour implemented Family Intervention Projects ( FIP ) that were framed from the Respect Action Plan in 2006. This was criticized by a parental and household support administration Parentline Plus ( 2006 ) , as menaces of penalties to parents would impact negatively on households, and parents could be less willing to seek support before they reached crisis ( BBC News, 2006 ) . Enterprises like Signpost, provided intensive degrees of support and apprehension of multidimensional complexnesss, consisting of effectual intercession for kids and households within their communities ( Dillane et al 2001, cited in Parr, 2009 ) . Featherstone ( 2006 ) maintains this enterprise was within the context of the societal investing province, promoting investing in human capital as opposed to direct economic proviso provided by the province in the signifier of public assistance payments. Postle, ( 2002 cited in Parr, 2009 ) argues that Signpost intercession was societal work at its best leting so cietal workers clip for effectual communicating and partnership working instead than the policing of households. Levitas ( 2012 ) argued against research methodological analysis used in the Casey Report ( 2012 ) and of the thought of multi-disadvantaged households being the beginning of society s ailments. Levitas ( 2012 ) claims ; that the figure of 120,000 was founded on informations from a secondary analysis of a Children and Families Report ( 2004 ) . Literature suggests the figure of 120,000 households is underestimated, the figure of multi-disadvantaged households is significantly greater ( Levitas, 2012 ; Hern, 2012 ) . The initial 2004 survey found no grounds to bespeak that the households were problem shapers as proposed but did happen that they were households in problem. As a consequence of alterations in revenue enhancement, public assistance benefits, disbursement cuts and the go oning effects of the economic downswing ( Levitas, 2012 ) . Welshman ( 2012 ) advocates that history provides of import lessons for policymakers and turn toing both structural and behavioral causes of poorness is likely to be more effectual than numbering and specifying such households. He believes there is small cognition sing grounds for behaviors and calls for research for battling jobs that these households encounter. Casey ( 2012 ) has given an penetration by utilizing service users narrations and received positive responses from interviewees. However, her research does hold farther restrictions ; a little sample of 16 households, all of whom were at crisis point when they accepted working with the FIP ( Casey 2012 ) . Soloman ( 2012 ) claims that huge figure of vulnerable households are being left without any support. Casey ( 2012 ) made no mention to ethnicity and civilization of the households, hence giving no penetration into diverseness ( Clifford and Burke, 2009 ) . Bailey ( 2012 ) believes that the study breaches ethical criterion s for societal research, the households interviewed are participants in the FIP and hence had a power of countenance over them, therefore it may hold been hard for the households to worsen from the survey. No written information on the hazards of engagement was provided ; he besides suggests that ethical blessing was non applied for. Bailey, ( 2012 ) believes that there is a hazard of placing these households. Casey ( 2012 ) acknowledged that the information was non representative of 120,000 households but claims that it provides a sound footing for policy. Nevertheless, Bailey ( 2012 ) argues that there is no topographic point for unethical research in public policy devising. Comparative surveies were non conducted on households with similar economic and societal fortunes who are non described as troubled . Casey ( 2012 ) discussed intergenerational rhythms of maltreatment, force, intoxicant and drug abuse every bit good as worklessness being grounds for troubled households puting the unity on persons ( Levitas, 2012 ) . Kelly ( 2012 ) welcomes the Government s committedness to assistance households. He proposes that most parents on low incomes are good parents and believes that it is naif to blend unwellness, unequal lodging and poorness with substance abuse and offense. Kelly ( 2012 ) besides argues that many households involved with Family Action are socially stray, unseeable to back up services who struggle on low incomes instead than exposing anti-social behaviors. The instance surveies gave the parents position, nevertheless, the voice and sentiment of the kid was unheard. Ofsted ( 2010 ) found practicians concentrated excessively much on the dema nds of the parents and overlooked the deductions for the kid. The United Nations Convention on the Rights of the Child Article 12 declares, the positions of the kid must be respected, Article 3 provinces that the kid s best involvements must be a primary concern ( Unicef, 1992 ) . This essay will now discourse societal work pattern in relation to one of the households identified in Louise Casey s Report ( 2012 ) Chris and Julie ( appendix 1 ) . In the yesteryear, grownups like Chris and Julie who had larning disablements may hold been prevented from going parents, eugenic theories dominated, with the purpose to guarantee kids with similar disablements were non procreated ( Cleaver and Nicholson 2007 ) . However, in recent old ages attitudes are altering in favor of people with larning disablements giving them the same rights as other citizens sing gender and household life. An increased figure of people with larning troubles now have wider chances for independent life. Harmonizing to Haavik and Menninger ( 1981 cited in Booth and Booth, 1993, p 203 ) deinstitutionalization enabled many people with larning disablements to take part in their community. Duffy ( 2006, cited in Thompson et al 2008 ) , states that self-government is a nucleus rule in achieving citiz enship in western society. The displacement in sentiments and rules is apparent in authorities statute law and counsel therefore impacting on societal work pattern, for case ; Valuing Peoples: a new scheme for larning disablement for the twenty-first century ( 2001 ) , ( DoH 2001 ) and Valuing Peoples Now: The Delivery Plan ( 20102011 ) Making it go on for everyone gives counsel for all professionals back uping people with larning disablements populating in the community ( DoH 2011 ) . In relation to the instance scenario, Article 8 of The Human Rights Act 1998 ( .1 ) provides Chris and Julie with aˆÂ ¦ a right to esteem for private and household life, his place and correspondence ; nevertheless, any intervention with this right must be necessary and lawful with respect to public safety, national security, bar of public upsets and offense, or for the protection of rights and freedoms of others . Both Julie and Chris have a protected feature of disablement and hence under the Equality Act ( 2010 ) should be protected from direct and indirect favoritism from service suppliers. However, kids s rights are overriding and override those of their parents or carers ( DoH, 1998 ) . Access to larning disablement services in England was governed by Fair Access to Care Services ( FACS ) ( DoH, 2003 ) , until it was superseded by Puting Peoples First ( 2007 ) and highlighted the demand for a individualized Adult Social Care System ( DoH, 2007 ) . Emerson et Al ( 2005 ) found one in 15 grownups with larning disablements populating in England were parents and this research emphasised that about half of kids born to parents with learning disablements are at hazard from maltreatment and 20 five per cent no longer lived with their parents ( McGaw,2000 ) . Further research indicates that the bulk of services are as yet unequal in run intoing the demands of households with larning disablements ( McGaw 2000 ) . McInnis et Al ( 2011 ) likewise found complexnesss in finding eligibility for service users. They indicated that determinations sing eligibility are non merely determined by assessment consequences but by local authorities resources. They advocate equality and argue that alterations in appraisal tools are necessary when working with households with larning troubles. Chris and Julie reflect these findings as they merely received intercession when they faced troubles caring for their kids. The parental accomplishments theoretical account would be advantageous for practicians as it is designed to help the appraisal procedure when working with Chris and Julie. The theoretical account focuses on life accomplishments, familial history and entree to back up services. McGaw and Sturmey ( 1994 ) found that if troubles arise for parents in any of the three countries it Service users possibly uncooperative and loath to prosecute with services, possibly due to anxiousnesss and fright of effects. For illustration ; their kids being removed from their attention and their ain childhood experiences. Cultural consciousness and age appropriate intercessions are necessary to enable partnership working ( Egan, 2007 cited in Martin, 2010 ) . Horwath ( 2011 ) found that although some societal workers faced barriers to the Child-focused Assessment Framework, due to heavy work loads, clip limitations, public presentation marks and limited preparation chances. Others found that extra bureauc ratism gave them a security in their pattern. Smale, et Al. ( 1993 ) highlighted the undermentioned theoretical accounts of appraisal ; oppugning, procedural, and exchange theoretical account. The latter may be good when working in partnership with this household as the service users are viewed as experts and AIDSs their possible for working together towards ends. When working with households communicating can be complex ; effectual communicating would include active listening accomplishments, individual centred planning and intercession, besides avoiding the usage of professional jargon ( Anning et al, 2006 ) . The worker should be cognizant of non-verbal communicating and power instabilities in their working relationship ( DoH, DfES, 2007 ) . It may be advisable for this household to entree protagonism services to advance equality, societal inclusion and societal justness ( actionforadvocacy.org.uk, 2012 ) . Harmonizing to Yuill and Gibson ( 2011 ) , advocacy promotes anti-oppressive pattern. Horwath ( 2010 ) suggests positive relationships are built on trust. This echoes the individual centred rules of Rogers ( 1961, cited in Thompson et Al, 2008 ) enabling the practician to detect realistic emotional, bodily and behavioral responses from the kid and household, that are indispensable for effectual information assemblage for appraisals ( DoH 2006 ) . Martin ( 2010 ) argues in order to guarantee an apprehension of the service user narrative within a multi-professional context the practician should reflect and summarize and do accurate recordings. Information should be stored in conformity to the Data Protection Act, 1989 ( legislation.gov.uk ) and besides be shared efficaciously between multi-agencies and safeguarding sections ( Crippling, 2003 ) . Numerous kids have died from maltreatment and disregard in the United Kingdom ( Brandon et al, 2005 ) . In 2000, Victoria Climbie was subjected to inhuman treatment by her aunt and her spouse which resulted in her loss of life. Laming ( 2003 ) describes Victoria s decease as a gross failure of the system and inexcusable and recommended reforms ( 1.18 p.3 ) . In England, the authorities published the Framework for the Assessment of Children in Need and their Families ( DoH et al 2000 ) and extra policy counsel came approximately in Every Child Matters: Change for Children ( 2003 ) that made all professionals accountable for safeguarding, kid development, concentrating on early intercession, joint sense of duty and information sharing with incorporate forepart line services and an accent on kids carry throughing their possible ( dcsf.gov.uk 2012 ) . The undermentioned twelvemonth the Children Act ( 2004 ) Section 11 ( DfES, 2005 ) gave clear counsel on multi-agency working and provinc es that safeguarding kids is everyone s concern. The Children Act 1989 ( DoH,1989 ) and the Children Act 2004 ( DoH,2004a ) presently underpin kid public assistance pattern in England. The former Act considers the construct of a child in demand ( subdivision 17 ) and accentuates the importance household support services who both promote the kid s public assistance and assist precaution and assist parents in their function. In add-on Working Together to Safeguard Children ( 2010 ) gives extended counsel on collaborative working and defines functions and duties of professionals ( HM. Government 2010 ) . This counsel is soon being revised and reduced to relieve bureaucratism for professionals, nevertheless Mansuri ( 2012, cited in McGregor 2012 ) argues that the existent safeguarding concerns are unwieldy caseloads, plumping moral and cuts to back up staff and criticises the authorities for neglecting to confer with more practicians sing these alterations. An illustration for effectual working together that may profit the household in the instance scenario is Team around the Family ( TAF ) intercession. This encourages effectual, early designation of extra demand, it assesses strengths and is renewing in attack that provides the household chances for alteration and enhances multi-agency coaction ( cheshirewestandchester,2012 ) . Family mentoring services may besides be utile in this instance ( catch-22.2012 ) . Children s Services in England and Wales adhere to The Framework for the Assessment of Children in Need and their Families ( DoH et al 2000 ) . The Assessment Framework provides an ecological attack of the kid s developmental demands, rearing capacity, household and environmental factors. This ecological attack was championed by Bronfenbrenner, ( 1979, cited Martin, 2010 ) found that by integrating the microsystem, exosystem and macrosystem benefited both practicians and service users by enabling wider societies influences of civilization and economic fortunes to be considered in appraisal ( Wilson et al, 2011 ) . This evidenced- based model purposes to guarantee that the kid s public assistance is both promoted and protected ( Cleaver et al, 2004 ) . This model provides a consistent method of collating and analyzing information, therefore giving practicians a more consistent apprehension of the kid s developmental demands, the capacity of their parents and the influence of the drawn-out household and other environmental factors that impact on the household ( DoH al, 2000 ) . However, Garrett ( 2003 ; Rose, 2002 in Crisp et Al, 2007 ) believe that the underpinning grounds for the Framework for the Assessment of Children in Need and their Families ( 2000 ) is debatable. Howarth ( 2002 in Crisp et Al, 2007 ) suggests that attach toing specific counsel for kids from black and cultural minorities are less widely circulated than the model papers. Katz ( 1997, cited in Crisp et Al, 2007 ) accuses the model as being mechanistic checklists used by inexperient staff as informations aggregation tools and fring focal point on placing and run intoing the demands of kids ( Horwath, 2002 cited in Crisp et al 2007 ) . Similarly, Munro ( 2011 ) challenged all professionals to guarantee that our kid protection system is centred on the kid or immature individual, as she believes the system has lost its focal point on the kid s demands and experiences and has been excessively focused on regulations, time-frames in appraisal and processs. At present an initial appraisal is carried out 10 yearss from referral and a nucleus appraisal must be completed within 35 yearss of an Initial Assessment, and would be undertaken to originate kid protection enquires ( DoH et al, 2000 ) . Practitioners use duplicate trailing and prosecute other possibilities for the household ( scie-socialcareonline.org.uk ) . This may be ethically and emotionally hard for practicians ; they should guarantee supervising and adhere to their professional criterions of proficiency and moralss ( HCPC, 2012 ) . Munro ( 2011 ) urges the authorities to value professional expertness and revise statutory counsel on service intercession and bringing and calls for more focal point on understanding the implicit in issues that influenced professional pattern that resulted in Serious Case Reviews. Munro ( 2011 ) besides calls for reforming societal work preparation and arrangement proviso for pupils. The authorities accepted Munro s recommendations and alterations to the system will be implemented in 2012 ( DfE 2011 ) . Damien ( see appendix 1 ) meets the threshold standard for intercession under section17 ( 10 ) of The Children Act ( 1989 ) as his wellness or development may be significantly impaired without support services. At present he does non look to be at hazard of important injury, nevertheless a nucleus appraisal may be good in finding the appropriate support services ( HM Government, 2010 ) , examples include Youth Offending Teams ( YOT ) who deliver offense bar programmes ( youth-offending-team, 2012 ) , Particular Educational Needs Coordinators ( SENCO ) and larning wise mans provide support in educational scenes ( Good schools guide,2012 ) . It is critical throughout the appraisal procedure that practicians are non-judgmental and utilize brooding pattern and have an consciousness of transference and counter-transference to scatter any negative responses and feelings ( DoH, 2000 ; Wilson et Al, 2008 ) . The practician should pull on theories of human development through the lifetime every bit good as sociological, biological, psychological and psychosocial theories. For illustration ; biological theory would see familial influences, physical development and instinctual behavior whereas the sociological position would underscore the importance of societal factors ( Horwath, 2010 ) . It may be that the household are populating in poorness and had have non been in reception of full benefit entitlements or support services ; it would be advisable to reach relevant public assistance bureaus and seek professional aid for fiscal support to help this household ( family-action, 2012 ) . The Children Act ( 1989 ) states that for the bulk of kids their household is the most appropriate topographic point for them to populate. However, the local authorization has a responsibility of attention and Madison ( see appendix 1 ) demands to be accommodated under subdivision 20 of the Children Act ( 1989 ) , as she is a kid in demand ( subdivision 17 ) or a kid at hazard of important injury ( subdivision 47 ) . Chris and Julie have parental duty for their kids until they are adopted ( D of H, 1989 ; 2000 ; HM Government, 2010 ) . When measuring households the practician should hold an apprehension of theories that inform pattern. In relation to Erikson s ( 1982 ) theory of psychosocial phases of development, it could be suggested that Madison is in the 5th phase of development known as ; Identity and Repudiation versus Identity diffusion. This phase normally will happen between ages 12-18. Throughout adolescence kids are going more independent and developing a sense of ego. Madison could see confusion in this phase as she has spent clip in affinity and residential attention. Erikson ( 1982 ) believes with encouragement, support, and through personal geographic expedition striplings can go forth this phase with a strong individuality and way in life. If Madison fails to go through through this phase successfully she will be insecure about herself and her hereafter ( Erikson, 1982 cited in Wilson et al 2008 ) . Hamachek ( 1988 ) suggests this theory is equivocal in placing behavior of an person s psychological growing throughout different phases of development. Chris and Julie have had one kid adopted and have been unable to rear eight of their nine kids. During assessment practicians should hold an apprehension of attachment classs and associating behaviors ; it could be that some of Chris and Julies kids developed anxious-ambivalent fond regards. Role reversal may hold taken topographic point, therefore ensuing in the kids going angry about the undependability of the carer and perchance the ground for them exposing anti-social behaviors Ainsworth ( et al. , 1978 cited in Becket and Taylor, 2010 ) . Early fond regard theory was criticized for denying adult females equality in the workplace by connoting that the hazard of female parents go forthing their kids would be damaging to their kids s development ( Beckett and Taylor, 2010 ) . With respect to Julie and Chris, the local authorization could set about a pre-birth appraisal and multi-professional instance conference under ( subdivision 47 ) of the Children Act ( 1989 ) to measure parent ing capacity, household and environment, and their ability to prolong rearing to run into the kid s development and altering demands ( Department of Health 1989 ; Department of Health, 2010 ) . Specialist appraisal tools for parents with learning disablements would help the twosome in their apprehension and partnership planning ( McGaw, 2000 ; cited in Wallbridge, 2012 ) . Both Chris and Julie have completed a rearing class and this is positive as they had non done so antecedently ( Casey 2012 ) . Wallbridge ( 2012 ) claims successful support bundles offer intensive, uninterrupted preparation for parenting, for illustration group work and life accomplishments in the place, both parents experiencing valued are frequently positive accelerators of alteration. A recent authorities study ( 2012 ) nevertheless, identified the kid protection system as being reactive instead than proactive with respect to immature people accessing services. It warned that professionals gave the parents legion alterations to better their parenting accomplishments and kids were left to populate with inattentive parents ( publications.parliament.uk, 2012 ) This essay has critiqued the study Listening to Troubled Families by Louise Casey ( 2012 ) and found restrictions in the methodological analysis. It considered the demands of a household identified and critiqued the function and accomplishments of a societal worker in safeguarding. It has argued the importance of effectual multi-professional coaction, cognition of modern-day statute law, pattern and theories with respect to implementing partnership working to back up kids, households and carers. It besides identified external accounts ; poorness, isolation and late intercession can impact on these households. Munro ( 2011 ) urges the authorities to value professional opinions and alteration statutory counsel in order to assist safeguard kids. Bibliography Action for Advocacy ( 2012 ) Available at: hypertext transfer protocol: //www.actionforadvocacy.org.uk/ [ Accessed 25th October 2012 ] Anning, A. Cottrell, D. Frost, F. Green, J. Robinson, M ( 2006 ) Developing Multi-professional Teamwork for Integrated Children s Services. England. Open University Press. Bailey, N ( 2012 ) The Listening to Troubled Families study is an ethical failure. 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Equality Act 2010 [ online ] London Available at: hypertext transfer protocol: //www.legislation.gov.uk/ukpga/2010/15/pdfs/ukpga_20100015_en.pdf [ Accessed on 25th October 2012 ] Family Action- Welfare Support Available from: hypertext transfer protocol: //www.family-action.org.uk/home.aspx? id=11578 Family Placements: Available from: hypertext transfer protocol: //www.barnardos.org.uk/fosteringandadoption/foster_adopt/fostering/fosteringandadoption_fostering_placements.htm [ Accessed on 17th October 2012 ] Family Action- Welfare Support Available at: hypertext transfer protocol: //www.family-action.org.uk/home.aspx? id=11578 [ Accessed on 28th October 2012 ] Featherstone, B. ( 2006 ) Rethinking household support in the current policy context , British Journal of Social Work, 36 ( 1 ) , pp.5-19 Gardner, D.S. Tuchman, E. and Hawkins, R. ( 2010 ) Teaching Note ; A Cross-Curricular, Problem-Based Undertaking to Promote Understanding of Poverty in Urban Communities. Journal of Social Work Education Vol.46, ( 1 ) pp 147-156 Glaun, D and Brown, P. ( 1999 ) Motherhood, Intellectual Disability and Child Protection: Features of a Court Sample. Journal of Intellectual and Developmental Disability, 24 ( 1 ) , pp. 95-105. Hamachek, D ( 1988 ) Measuring Self-concept and Ego Development Within Erikson s Psychosocial Framework, 66, pp. 354-360. Haralambos, M. , Holborn, M. , Heald, R. ( 2002 ) Sociology Themes and Perspectives, Fifth edition, London. Collins. Health and Care Professions Council ( 2012 ) Standards of proficiency Social workers in England Available at: hypertext transfer protocol: //www.hpc-uk.org/publications/standards/index.asp? id=569 [ Accessed on 17th November 2012 ] Hern, A. ( 2012 ) There are non 120,000 troubled households . 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Thursday, November 21, 2019

Process of emotion in the workplace Essay Example | Topics and Well Written Essays - 750 words

Process of emotion in the workplace - Essay Example In exploring this topic, consider workplace factors that influence burnout, individual factors that influence employees to suffer exhaustion, and results of burnout. Emotion is considered as Energy in motion. That’s what it feels like, an energy moving through the body. Emotions are an attempt to express outwardly, to express what a person believes. Emotion is the central part of organizational life. The role of emotion has been studied through the consideration of emotional content of the job. Some jobs are characterized by the emotional labor and other jobs marked by a combination both genuine and managed emotion. Much of the emotion in the work place comes not from the nature of job but from relationship with others and day to day activities in the organization. Most research considers emotion that is controlled through training and employee manuals. The majority research shows that emotional exhibits that created through deep acting or surface acting is somehow not genuine indicators of true emotion. All job linked emotions do not have this feature. The problem with this conception of emotional labor is that it does not allow to instinctively and authentically experience and expresses expected emotion. There are times when workers feel real emotions on the job and express those emotions in interactions. This kind genuine emotion on the job often involves people who hold professional positions in industries such as health care, education, or human services. Workers in these roles rarely have instruction on emotion management that clearly spells out how to manage such situations. Still, such individuals do deal with a lot of emotion on the job both of a ‘genuine’ and ‘managed’ variety. For example a nurse has to man age with the genuine emotion (e.g., the sorrow of having a patient die) and express emotions that he may not actually feel (e.g. dealing with ‘difficult’ patients in a cheerful or professional way). Individuals

Wednesday, November 20, 2019

Interprise and innovation Essay Example | Topics and Well Written Essays - 1500 words

Interprise and innovation - Essay Example Inviting thousands of athletes around the world to participate in various sports competitions is bound to create not only new job and business opportunities for many people but also the re-development and improvement of the public transportation, hotels, and other related infrastructure such as the Wembley Stadium, the All England Club at Wimbledon, the Greenwich Park, and the Earls Court among others (London 2012, 2010). In line with this, the large traffic of people who look forward to attend the Olympic Games attracts few of the large-scale companies to promote their consumer products to the public. Coca-cola is one of the official sponsors or Worldwide partners of the 2012 Summer Olympic Games (London 2012, 2010b). Based on UK demographic profile of UK’s prospective audiences, this report will tackle the proposed Coca-Cola product suitable for a target audience during the Olympics. Eventually, the number of perceived substitutes and the proportion of income spent on goods will be tackled to determine the PeD for Coca-Cola during a major event like the Olympics. Using a diagram, the effects of advertising the proposed Coca-Cola product will be assessed as to whether or not the advertising impact could cause the demand curve to shift to left or right. The London Organising Committee of the Olympic Games and Paralympic Games LOCOG aims to promote global diversity as part of the 2012 Olympic Games strategy (Open. The world in a city. Diversity and Inclusion Strategy, 2008, p. 1). Regardless of age, gender, educational attainment, disability, religion, political, economic, and cultural differences of Coca-Cola’s target audiences, it remains a fact that the London Organising Committee of the Olympic Games and Paralympic Games is working together with GLA, Olympic Delivery Authority (ODA), UK and London Government, and Trade Unions to ensure that the London 2012 Games will create a sporting environment that is suitable for all audiences (Open. The world

Monday, November 18, 2019

Whatever you choice Term Paper Example | Topics and Well Written Essays - 750 words

Whatever you choice - Term Paper Example All these were slaves but had different degree of privilege. The essay gives an account of how the Romans farmed. The main source of labour for the Romans was slaves. The slaves were acquired in three ways. First, through conquest in war, this is whereby many landowners went for war and brought back captives (White 1). The captives were sold to other citizens or worked on the capture’s farm. Second, the slaves were bought from the market. Third, by birth that is children born by the slaves also became slaves (Phillips 221). As earlier discussed, each slave had different degree of privilege for proper administration of the farms. Before the establishment of large-scale farming, Romans practiced small-scale farming. There were different reasons for the adoption of large-scale farming. First, the wars brought a drastic decrease in free labor. Second, many farmers were ruined due to the devastation of Italy by Hannibal (McGeough 99). After the war, the rich citizen bought the land and leased it to the government. The government used the slaves as their main source of labour (White 1). Due to the great competition, the small-scale farmers gave up. The rich farmers improved the fencing and drainage system for more productivity. Water was conserved by building of dams and cisterns. Trees were planted around the farms to act as windbreakers. Romans were among the first people to employ mixed farming. This is because due to the depilation of the farms they became infertile (White 23). Because of this, they used farmyard manure from the farm animals to keep their farms fertile. Where stock was not kept, farmers made compost manure using banana leaves, weeds straw and other rubbish, which do not decay easily. Although they did not have knowledge on nitrogen-fixing bacteria, they knew how to plant legumes (McGeough 97). They had mechanisms to test sourness of the soil though they did not have litmus paper. They employed

Friday, November 15, 2019

Hubspot Case Study Analysis

Hubspot Case Study Analysis Inbound Marketing- an innovative marketing strategy founded by the Hubspot creators, was developed on the concept that to get customers to be interested in your product, pulling them in by use of Web 2.0 technology was much more effective than using traditional methods of marketing that pushed products and services to target audience who may be unwilling or uninterested in the offer at the particular time. Hubspot created software products that enabled its customers to market their products/services with the use of new age tools like Search Engine Optimization(SEO), Social Media, Blogs, Podcasts and social networking websites like Twitter, Facebook etc. This effectively replaced the traditional marketing strategies used by them. Hubspot is challenging the Marketing world by implementing new rules through a new age platform. And this is not without achieving results. Marketing Platform :- Inbound Marketing, a term coined by Hubspot is in itself is a dramatic shift from previously followed Marketing principles and guidelines. It focuses on the insight that customers who need a service/product will do relevant information search through all the available sources of knowledge to find out the best fit for their requirements. This search platform was the Internet and its ubiquity. All a firm had to do was make its presence on the web felt through informative, interesting and interactive ways to get the consumers attention. Traditional Marketing methods place negligible importance on these methods, concentrating mostly on television commercials, print ads and OOH. Strategy used :- The strategy used by Inbound Marketing pulls interested customers by making available relevant information and disseminating data based on customer search processes. Instead of going and hunting for customers, interrupting their everyday lives through telemarketers and direct selling, Hubspot realized the simple efficiency of being there for the customer to find you. Instead of aggressive marketing, Inbound marketing focuses on sensible marketing. Hubspot created blogs with useful content which made interested consumers visit the websites to know what was being said. Traditional marketing principles however, consider direct selling, telemarketing and other means of advertising that create brand awareness by using advertising and promotion tools more effective in todays dynamic world. Interactive :- Inbound Marketing tools provided the benefit of the consumer interacting actively with the company as well as with each other. With Hubspot practicing what it preached, it realized the unique advantage of having knowledge of word-of-mouth publicity of its product and services. It created entertaining YouTube spoofs and videos like Cold calling is for losers to attract consumers interest. It received 35000 hits. This itself points to the fact that not only was it liked by a large number of people, but this strategy also made the effective audience exposure measurable. This included only those viewers who saw the video due to their own interest and not as a disinterested viewer seeing a TVC that interrupted their favourite soap/movie on air. The online buzz created enabled the marketing effort to be a two way street between consumers and Hubspot. Questions were asked about content provided and relevant answers were given. Feedback oriented: Hubspot also created communities where customers using their products could comment on their experience with Hubspot softwares and add their feedback to it. This earned Hubspot credibility in the consumer minds, about its reliability and usability. Although it can be said with reasonable conviction that the traditional rules of marketing are being challenged, some of it still stand true. Hubspot uses an eclectic mix of both inbound as well as outbound marketing practices. It uses inbound marketing to draw customers towards it. However, to retain such customers Hubspot uses traditional marketing methods like advertising (YouTube and Podcasting), encouragement of employee enthusiasm towards customer service and implementation of differentiated market strategies to suit different target segments. Is Hubspot finding and serving the right set of customers? Hubspot differentiated its customers based on two broad parameters. Small Business Owner customer vs. Marketing professional customer The small business owner or Owner Ollie was the entrepreneur heading a business ranging in between 1 to 25 employees. The cost of acquiring these customers was $1000. Their primary objective was to create maximum leads for their businesses. OOs are busy with all the functions of the organization and rarely have a defined marketing department. Paucity of time and resources enabled them to focus on the top of the customer funnel to generate maximum possible leads. OOs were less knowledgeable of the Web 2.0 technology and have great use for the training and guidance that comes along with the Hubspot software package. They make up for 68% of Hubspots customer portfolio. However, the churn rate for OOs is 4.3% (Table A) per month. This meant that the OOs were not sustainable customers despite having great usage potential for Hubspot software products and services. The marketing professional, or Marketer Mary are trained marketing professionals working in companies, often supported by a team and answerable to senior management. They are knowledgeable about marketing tools and new age practices. What MMs were looking for in Hubspot was the analytics and reports it provided. MMs had the potential to invest heavily in Hubspots products since they not only had the need for tools to design robust in-practice inbound marketing programs but also the financial resources. The churn rate compared to OOs are lesser at 3.2%. However, the selling cycle was considerably of a longer time period than with OOs. The cost of acquiring was also higher at $5000 i.e. 5 times higher than acquiring an OO. MMs constituted 31% of Hubspots consumer portfolio. Analysis Hubspot, taking into consideration the differences between these two consumer segments, has accordingly designed diverse product portfolio to suit each individual target segment of OO and MM. Hubspots pricing strategy includes differential pricing for different customer segments i.e. Owner Ollies (OO) and Marketer Marys (MM). Since the cost of acquiring an OO is one-fifth of that of a MM, Hubspot could afford to charge a lesser monthly fee to OOs ($250 per month as compared to $500 per month charged to MM). Also, since OO as consumers were more in number than MM, the reduction in the monthly price charges was made up for by economies of scale. Therefore, Hubspot has identified its customer segments and serves it according to the returns expected from them. However, with the increase in number of small and medium sized business (Table C), it is recommended that Hubspot place more emphasis in increasing the percentage of OOs in its customer portfolio. Although the churn rate is high, it is these firms which have more use for Hubspots products and services. With the right informational content persuading these customers the churn rate can be reduced and profit generated through OOs can be maximized. B2B customer vs. B2C customer The B2B customer had meager experience with Web 2.0 technology. They required the consultancy services that Hubspot provided along with the effective ingratiation of the software in their business models. B2B companies generally provided complex products that made it necessary for their consumers to have a thorough understanding of their product before investing in it. This made Hubspot the perfect product to fulfill the needs of B2B customers. B2B customers needed the support of Hubspots technicians and software during start-up and later on as well. B2C customers however found that Hubspot content and templates were too rudimentary for their needs. They seemed to derive much lesser value than B2B customers. B2C customers dealt with products/services which already required them to have strong online presence. Most of them had engaged Web 2.0 consultants and agencies to work for them already. Analysis Here, it is recommended that Hubspot place more importance on acquiring and retaining B2B customers taking into account the above mentioned points. Also, the churn rate of total B2B customers is almost half of that of B2C customers. (Table A) This fact holds true since B2C customers have low utility for Hubspot products. Therefore, catering to B2B customers will maximize profit for Hubspot. Is Hubspot being too stubborn by not doing any outbound marketing? What do you advise to Halligan and Shah? Hubspot coined the term Inbound Marketing. It sold the marketing strategies which it itself devised. Hubspot faces a dilemma of principles here. If it uses Outbound Marketing, how should it justify selling Inbound Marketing solutions to its clients? It becomes a marketing paradox which may prove harmful to the companys stellar image. Outbound Marketing would involve infusing more financial resources into marketing. In this case the cost per lead generated is much more than Inbound marketing. One key issue that hampers current marketing strategy of Hubspot is that since they pull customers to them, it becomes very difficult to determine the correct strategy to implement before they know what segment of customers are finally getting attracted towards them. It creates a Catch-22 situation where knowing the strategy to implement depends on knowing what particular customer segment the strategy should be implemented on and the latter cannot be determined until the former is implemented. In this, Outbound marketing has a huge advantage over Inbound marketing since, strategies are formulated and implemented after deciding the target audience. This kind of marketing also tends to attract a larger and more diverse set of customers. Hubspot current marketing strategies filters out customers who have a greater potential to buy and narrows their focus to target them. This eliminates almost 50% of the customers from the top of the customer funnel. However, all the above concerns about Inbound Marketing can be addressed pertinently. According to Volpe, the market we are going after is very, very large and today our product is a small, small fraction of what it needs to be. Table C shows the market potential of Small and Medim Sized Businesses. Almost all of these are Owner Ollies ( half of them being B2B) which are Hubspots greatest customer base. Therefore, the growth potential in terms of profit maximization is immense. Hubspot is not being stubborn in using Inbound Marketing. Rather, it is an ingenious method of marketing which generates measurable results and makes optimum use of financial resources. Recommendations for Halligan and Shah Web content and social media promotion techniques should be given importance over traditional marketing techniques. Depending on the type of customer segments the marketing tools should be modulated accordingly. This is tough for the organization to carry out since it has such a diverse set of customers. However, what Hubspot can do is put more efforts on Owner Ollies and B2B customers since they are our largest customer base with the biggest growth potential. As per Volpe, Hubspot is yet to develop its product to suit the new emerging market scene. This also forms a factor to take into consideration for the future growth and development of Hubspots market share. It being a software sector, the more up-to-date its products are the better its chances to generate revenues. However, Outbound Marketing should not be completely dismissed. It is advisable to use traditional mode of marketing to retain existing customers. In the case of B2C and Marketer Marys which have a high churn rate, the upgradation of the product will suitably satisfy their needs. Using traditional modes of marketing such as direct marketing and personal selling will be effective in such cases.

Wednesday, November 13, 2019

game :: essays research papers

Gigabyte has finally unveiled their new video card based on the Radeon 8500. The Radeon 8500 has been recieving good press from other review sites and users with the latest drivers. Gigabyte has decided to jump on the bandwagon and released their 8500 based card with a core/clock of 275/275MHz. The Maya Serial as it will be called will feature 3.6NS ram which is on par with the retail ATI Radeon 8500. It also features Gigabyte's V-Tuner which allows temperature monitoring and overclocking. This should allow users to monitor temperatures of the Graphics Card more accurately then when measured with devices such as a Compunurse. Gigabyte Announces All New Graphics card Called ?g MAYA Serial ?h With ATi GPU Gigabyte has always concentrated the efforts in bringing top-of-the-line and admirable product to the global market. MAYA Serial 3D graphics accelerator, the masterpiece with newly released ATi Chipset, offers numerously genius designs and utilities you have never seen. It also supports high-speed DDR SDRAM memory?iAP Serial?j, ensured a outstanding 3D graphics performance even in the high loading of 3D Applications or 3D multi-work. As the MAYA Serial required a better heatsink, not surprisingly the card is fitted with a bigger fan-sink as well as heatsinks High performance on the RAM module?iAP/AR Serial?jto make the overclocked components run as stable as possible. All MAYA Serial utilizes the recently announced DirectX 8.x driver, providing unprecedented levels of 3D game performance and animation quality, enable users to experience a rich 3D environment. Gigabyte patented graphics accelerator driver / V-Tuner Utility In order to meet market requirement, the patented driver included a driver interface specific designed for MAYA Serial graphics accelerators called ?gV-Tuner?h. When users install the V-Tuner, the driver icon will be appeared and exists in the desktop. As long as you right click the icon, V-Tuner will generate a full-function optional menu immediately. game :: essays research papers Gigabyte has finally unveiled their new video card based on the Radeon 8500. The Radeon 8500 has been recieving good press from other review sites and users with the latest drivers. Gigabyte has decided to jump on the bandwagon and released their 8500 based card with a core/clock of 275/275MHz. The Maya Serial as it will be called will feature 3.6NS ram which is on par with the retail ATI Radeon 8500. It also features Gigabyte's V-Tuner which allows temperature monitoring and overclocking. This should allow users to monitor temperatures of the Graphics Card more accurately then when measured with devices such as a Compunurse. Gigabyte Announces All New Graphics card Called ?g MAYA Serial ?h With ATi GPU Gigabyte has always concentrated the efforts in bringing top-of-the-line and admirable product to the global market. MAYA Serial 3D graphics accelerator, the masterpiece with newly released ATi Chipset, offers numerously genius designs and utilities you have never seen. It also supports high-speed DDR SDRAM memory?iAP Serial?j, ensured a outstanding 3D graphics performance even in the high loading of 3D Applications or 3D multi-work. As the MAYA Serial required a better heatsink, not surprisingly the card is fitted with a bigger fan-sink as well as heatsinks High performance on the RAM module?iAP/AR Serial?jto make the overclocked components run as stable as possible. All MAYA Serial utilizes the recently announced DirectX 8.x driver, providing unprecedented levels of 3D game performance and animation quality, enable users to experience a rich 3D environment. Gigabyte patented graphics accelerator driver / V-Tuner Utility In order to meet market requirement, the patented driver included a driver interface specific designed for MAYA Serial graphics accelerators called ?gV-Tuner?h. When users install the V-Tuner, the driver icon will be appeared and exists in the desktop. As long as you right click the icon, V-Tuner will generate a full-function optional menu immediately.